Stop Hiring the Wrong People

I’m shooting this one right after a Platinum Mastermind call with firm owners who are actively implementing the Accountant Success Formula.

One issue came up again: hiring, and why it feels so hard to find the “right” people.

Here’s the real problem:
We hire people to be machines… then get frustrated when they aren’t creative, proactive, or client-focused.

If you hire someone to just crank out tax returns, don’t expect them to think like an entrepreneur.
That’s on us.

In a world where processing is moving to offshore teams and AI, the future of accounting isn’t technical speed: it’s relationships.

If you’re hiring today, hire people who can think, communicate, and connect with clients.
That’s where real value, and the future of the firm, lives.

Watch now to see why hiring for relationships matters more than ever.