Location Is Value

I’m shooting this one from Big White while waiting for my daughter to try snowboarding for the first time.

Standing here in the village, it hit me: these condos cost more not because they’re better built, but because of location.

The same rule applies to your accounting firm.

When clients want prime positioning: busy-season year ends, peak deadlines, high-demand timing, that’s premium real estate.

And premium positioning deserves premium pricing.
If everyone wants the same spot at the same time, raise your prices.
Some will say no. The right ones will say yes.

You’ll earn more, work less, and regain control of your capacity. That’s how you create space, freedom, and better clients, without adding more work.

Watch now to see how positioning drives pricing.