Why Clients Hate Billable Hours (And Won’t Tell You)

Most firms believe clients prefer billable hours.

They don’t.

Hourly billing creates surprise invoices, tension, and a built-in conflict of interest between your firm and your client.

And there’s a deeper issue most accountants miss: you’re transferring your profitability risk onto the client every time you bill by the hour.

In this week’s Accounting Success Tip, I break down why clients push back on hourly billing, how surprise invoices damage trust, and what changes when firms move to value-based pricing.

If you want more predictable revenue, fewer client conflicts, and a stronger business model, this is where the shift starts.

Watch the full video.