How to Command Higher Prices Without the Battle

I’m shooting this one from Lake Louise: the chateau, the mountains, the water — it’s breathtaking.

I’m here speaking to a few hundred CPAs about one of my favorite topics: how to command higher prices without going to battle with your clients.

You don’t need to fight to get paid what you’re worth.

You just need to increase value in three key areas:

1. Positioning — Where you sit on the value curve.
2. Client Conversations — How clearly you communicate your value.
3. Billing Model — Moving from hourly billing to a subscription-based model.

When you focus on these three, clients see your value and are happy to pay for it.

Now, back to the stage, the sun’s coming up over Lake Louise, and it’s time to present.

Watch now to learn how to raise your prices without the fight.