The Power of Scarcity in Your Firm

I’m filming this one from Pearson Airport after a week of workshops in Toronto, and it reminded me of an analogy I teach all the time:

Your accounting firm is an airplane.

You only have so many seats, and they’re not all the same.
First Class (your A-clients), Business Class, and Economy all take different amounts of space, time, and energy.

The biggest mistake accountants make?
Acting like they have unlimited seats.

When you set real limits, “I only take five top-tier clients” or “I have two spots left for this service,” everything changes.
Scarcity increases value, improves pricing, and gets clients to take action.

When your capacity is clear, you earn more, stress less, and work with the right people.

Watch now to see why limiting your seats leads to more profit and more control.