Accountants Need Creativity

I’m shooting this one from Big White while waiting for the fog to lift before skiing with my daughter.

I just finished reading Primal Intelligence by Angus Fletcher, and it stopped me in my tracks, especially as an accountant.

We’ve been trained to rely on logic, data, and last year’s file. But that’s not what actually creates value for clients.

Clients don’t need us to just crunch numbers.
They need us to understand their story, where they’ve been, where they’re going, and how today’s decisions move them closer to that bigger, brighter future.

AI can process the past.
Only humans can imagine what’s next.

When you stop acting like a processor and start thinking like a storyteller, everything changes: for your clients and for you.

Now, hopefully the fog clears, and we can ski.

Watch now to see why creativity is the real future of accounting.