Will AI Increase Your Fees… or Kill Them?

business development business model know your client May 05, 2026

Will AI increase your fees… or drive them down?

Because it can do both.

In this week’s Accounting Success Tip, I break down why AI is both the biggest danger, and the biggest opportunity, for accountants right now.

If you rush into AI and focus only on efficiency, you risk driving your prices down.

Faster work… lower perceived value.

But if you shift your business model and focus on your client relationships, AI becomes a powerful advantage.

Use AI to handle the backend… so you can increase your value on the front end.

That’s where higher fees come from.
That’s how you stay relevant.
And that’s how you grow your firm in the AI era.

Watch the full video.